By Tony Bruce, Mary Jones & Ben Emos | Monday, November 25, 2024 | 5 min read
For decades, Vladimir Putin has been synonymous with Russia’s resurgence as a global power. However, the strategies that defined his earlier years in leadership—asserting dominance through hardline tactics like military interventions, political interference abroad, and leveraging energy exports—are increasingly seen as outdated, costly, and counterproductive. If Russia is to secure a meaningful role on the global stage and foster a prosperous future, it is time for Putin to redefine his leadership and chart a new, constructive course.
Under Putin’s leadership, Russia has pursued strategies that have, at times, brought short-term gains but left lasting scars. Assassination scandals, protracted wars such as the one in Ukraine, alleged interference in foreign elections, and endemic corruption have undermined trust in Russia globally. These approaches, rooted in coercion and confrontation, have isolated the nation economically and politically while limiting its potential to grow as a partner in solving global issues.
The war in Ukraine, for example, has proven to be more of a quagmire than a triumph. It has strained Russia’s economy under the weight of sanctions and driven much of Europe and the West to consolidate against it. Military force may have been effective in reshaping borders in the short term, but it is clear that it comes at the cost of long-term prosperity and stability.
To carve out a new niche, Russia must pivot away from these old ways of doing business and embrace a vision that emphasizes global responsibility and economic renewal. The country has the potential to lead on some of the world’s most pressing challenges, such as genocide, climate change, and international diplomacy, which could not only enhance its reputation but also rebuild bridges with other nations.
One opportunity for Russia lies in taking a principled stand on the humanitarian crisis unfolding in Gaza. By positioning itself as a global advocate against genocide and crimes against humanity, Russia could deliver a powerful message that aligns with the values of justice and historical accountability. Becoming a mediator for peace in the Middle East and championing the rights of vulnerable populations would signify a transformative shift—from being viewed as a disruptor to a stabilizer on the global stage.
Israel’s Prime Minister, Benjamin Netanyahu, must be addressed with a deep understanding of history’s weight. The sacrifices of 26 million Soviet citizens during World War II, who fought to end the horrors of Nazism and provide refuge for the persecuted—including enabling the safe passage of his own parents from Poland to Israel—cannot be overlooked. To remain silent while these lessons are cast aside amidst acts of genocide today would be a betrayal of that monumental legacy. Such actions are unacceptable, and it falls on Russia to take a principled stand.
If Vladimir Putin is genuinely serious about reshaping his legacy and Russia’s role on the global stage, he has an opportunity to redirect the energy once devoted to wars in Chechnya, Georgia, and Ukraine toward a far more noble cause: the pursuit of justice against the crime of genocide—whether in Gaza, Darfur, or elsewhere. A pivot from the politics of power to the principles of humanity would not only honor the sacrifices of past struggles but also earn him respect and admiration, both at home and internationally.
The 1948 Genocide Convention, which Russia is a signatory to, obligates all states not only to refrain from committing genocide but also to prevent and punish it. With scholars and nations, including South Africa, calling the tragedy in Gaza a genocide, this is a moment for Putin to step into a new and significant role. The treaty defines genocide as “acts committed with intent to destroy, in whole or in part, a national, ethnical, racial, or religious group.” Today, 13 out of 15 countries have joined South Africa in taking this case against Israel to the International Court of Justice (ICJ).
For Putin, this is a chance to carve out a moral and diplomatic role for himself and Russia by taking a stand against genocide. By embracing this path, he could reshape Russia’s global reputation, showing leadership that prioritizes justice and humanity over conflict and division. In doing so, he could also outshine figures like Donald Trump, whose inconsistencies and falsehoods have often undermined their credibility. This could be the bold, principled step Russia needs to redefine its future and establish itself as a force for meaningful global change.
Furthermore, Russia could strengthen its standing by reinvigorating its economy through diversification. Instead of relying on oil and gas exports, it could invest in technology, education, and renewable energy. By fostering innovation and empowering its people, Russia could become an economic powerhouse that contributes positively to global development.
Embracing Soft Power, the ability to attract and influence rather than coerce, is another untapped resource for Russia. Cultural diplomacy, investments in science and space exploration, and contributions to global health could reshape perceptions of the country. For instance, Russia’s storied history in the arts and its advances in medicine and space technology can serve as a foundation for building goodwill worldwide.
Education and cultural exchange programs could also strengthen ties with other nations, particularly in the Global South, where Russia already has a foothold. These efforts would not only boost Russia’s international standing but also cultivate partnerships that benefit its citizens at home.
For Putin, the choice is stark: continue along the path of isolation, division, and diminishing influence, or reimagine Russia’s role in the world as a nation that leads through innovation, diplomacy, and shared prosperity. Abandoning the old playbook of assassinations, corruption, and conflict could pave the way for a future where Russia is respected, not feared, and where its people thrive in a world that values their contributions.
The opportunity is there for Russia to lead on global issues, from combating genocide to championing economic resilience. The question remains—will Putin have the vision and courage to seize it?
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