By Tony Bruce, Ben Emos | Saturday, June 29, 2024 | 3 min read
While Kim Kardashian’s wealth appears to be growing, Kanye West is reportedly struggling financially and is seeking help from his ex-wife. Kanye’s savings are diminishing rapidly, particularly after losing a lucrative deal with Adidas, which has notably affected his net worth.
Despite his Yeezy shoes being a top-selling item for Adidas, the “Heartless” rapper, now 47, was dropped by the brand in October 2022 following anti-Semitic comments he made on social media. This loss of partnership significantly affected his income.
Initially, Kanye continued his extravagant spending habits, possibly to demonstrate his financial resilience. However, the insider reveals that his financial strain has now forced him to make significant cutbacks, such as opting for commercial flights over private jets.
This change in lifestyle was highlighted by a TikTok post from June 8, where Kanye and his wife, Bianca Censori, were spotted on a commercial flight. The TikTok user, surprised to see the couple on board, noted Kanye asleep in a white bathrobe and Bianca looking at her phone. This incident underscores the stark contrast in Kanye’s current financial and public image compared to his previously more lavish and private lifestyle.
Kanye West post-divorce, emphasizing how these differences have affected their lifestyles and Kanye’s sense of pride. According to an insider, Kanye’s need to rein in his spending has been a substantial blow to his ego, especially as he adjusts to a less lavish lifestyle.
In stark contrast, Kim Kardashian’s financial situation has only improved. Forbes reports her net worth increased from $1.3 billion to $1.7 billion between 2023 and 2024, showcasing her savvy financial decisions and booming business ventures. This financial stability allows her to easily afford luxuries such as private jets and stretch limo services, enabling her to spoil their four children in ways Kanye now struggles to match.
Kanye’s net worth, however, has taken a severe hit. Once valued at $2 billion in 2022, his net worth has dropped to $400 million by 2024 due to the loss of his Adidas deal and other sponsorships. This drastic decline has forced him to confront financial realities he is unaccustomed to, including struggling to keep up with custody payments.
The insider further reveals the humiliating position Kanye finds himself in—needing to ask Kim for financial assistance. This admission of his financial struggles to his ex-wife, a situation he likely never envisioned, has been a humbling experience for him. The only thing worse than asking for help, the insider suggests, would be going completely broke, which has led Kanye to swallow his pride and seek support from Kim.
Kim is close to completing the renovations on her $70 million dream home in Malibu, which underscores her continuing financial prosperity and stability. This project symbolizes her ability to invest significantly in luxurious assets without financial strain.
On the other hand, Kanye West’s financial struggles are further exemplified by the state of his own Malibu beachfront mansion. Purchased for $53 million in 2021, the property has become a symbol of his current financial turmoil. After demolishing most of the original Tadao Ando-designed structure, Kanye has yet to rebuild, leaving the mansion abandoned. This incomplete project has led to a significant depreciation in the property’s value, dropping by $14 million since the demolition.
The contrasting states of their Malibu properties encapsulate the broader financial trajectories of Kim and Kanye: while Kim continues to enhance her wealth and assets, Kanye faces mounting financial setbacks and the repercussions of unfinished ventures.